EPIC PROJECTS OF 2018: STR GROUP BRANDS


Continuing our look back at Glow’s epic projects of 2018, this week we’re focusing on the STR Group.

The STR Group is the holding company for six international micro-specialist staffing brands. In 2018 Glow has delivered an impressive total of six new brands for the group; a new brand for STR Group as well as five new brands for its operating companies – our design team were in absolute branding heaven.

The deliverables

Each of the six brands received the full Glow treatment, and at the end of each project, we designed, developed and delivered the following:

  • All logo artwork files
  • Stationery templates for business cards, letterheads and presentations
  • Comprehensive Brand Guidelines

It’s the Brand Guidelines documents that really define each brand. From typefaces to design elements, and colour palettes to guidance on imagery, they really are a style-bible for each brand.

Excipion and Stream are still under wraps are they’re yet to officially launch these, but here’s some of the gorgeous imagery we can share for the other brands.

Navis

Navis provides specialist Maritime recruitment.

This is a powerful logo, through the choice of a capitalised, customised typeface (take a look at how the ‘N’ brings the two parts of the logo together and also nicely mimics a ship’s hull) teamed with the smaller subtext ‘Consulting’.

navis branding logo

Navis_Stationery_Mockup

Stride

Stride specialises in architecture, the brand appeals to creative, high-end candidates for prestigious and elite companies. It’s classy yet contemporary, and speaks confidence, reliability and prestige.

Talos

Talos Automation has some impressive clients, including, Tesla, Ford, FCA, VW and BMW and specialises in the automation sector.

Talos come from Greek Mythology and was a giant bronze automaton (a moving mechanical device made in imitation of a human being).

The logo creates connotations of a super hero badge and there are hidden elements only revealed when studied closer.

Talos Automation Recruitment powerful branding Talos Automation Recruitment powerful branding

STR Group

Glow’s designers created a classic wordmark logo for the brand, with a twist…coupling the understated logo with bold imagery, large typography and pops of colour to bring personality to the design.

STR Group Brand Logo design Branding STR_brand_Guidelines_2 STR Group Brand Logo design Branding

This wasn’t our first project with STR, it followed on from our re-styling of STR’s Global and Group Operations offices in Portsmouth – read more about this project here.

So on our Christmas list this year will be another amazing branding project for 2019!

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