In the Studio This Week we’re advertising a recruitment drive – quite literally!
Worthing Coaches, part of the Lucketts Group, is looking to hire new drivers. Offering full training and the opportunity to see fantastic destinations around the UK and Europe, we think it sounds ideal.
We created a bus graphic to appear on the back of its coaches to promote the recruitment campaign. Opting for bright colours and a friendly looking driver, we really wanted to appeal to those looking to start a new career and try something different.
It’s not just bus wraps we’ve been working on, we’ve also designed a whole host of Day Trip brochures for Solent Coaches, Mortons Travel (recently acquired by the Lucketts Group) and Coliseum Coaches, not forgetting the Lucketts Travel brochure we’re working on right now!
The design was originally created to be versatile and work within the Lucketts Group brand to grow with the company as they acquired more companies. The style is adapted to each company’s colour palette and tours fitted in a Tetris block pattern to maximise space.
If you fancy a day trip, you’re in luck, as you can give the gift of a great day out with Lucketts Travel gift vouchers (created in Glow’s design studio of course ;). Check out one of our previous blogs, to find out more about the design of these vouchers.
Lucketts has great heritage and is a family business which started in 1926. From small beginnings it has become the largest coach operator on the south coast and offers top holidays, with modern, luxurious coach travel; all delivered with a traditional approach to politeness and customer service.
Glow is proud to have been working with Lucketts for a number of years and seeing the company grow. Here’s to the next 92 years!
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