There’s more to logo design than you may think. At Glow, we love working with our clients to create distinctive brands that our clients adore. It’s not just about the logo design, a brand includes colours, typography and should convey personality and values – that’s a lot to summarise, right? So, as you can imagine, a brand should take some time and consideration.
Here are our top tips to consider when designing not only a logo, but a brand:
We’ve put this as number one, because, as you may have guessed, it’s the most important. We cannot stress enough; a logo is an introduction to the brand. It must target a specific audience, so as a designer, you must understand not only the market, but the personality of the business.
Essentially a logo should be simple in design but considered in execution. You want a logo to be interesting with elements personal to the brand, but also to work well at a glance.
You should consider:
It’s not just a case of picking the client’s favourite colour. Each colour has different connotations and it is important to consider how this will reflect on the company.
Just like colour, the type of font you select can say a lot about the brand. For instance, a serif font implies a sense of luxury and tradition and whereas a sans-serif is much more contemporary and corporate.We recommend:
Creating a logo is only the first part, building a brand takes time and a whole lot of effort. It’s all about how the logo works for the company and how it is used in materials going forward in order to promote the brand.
You should consider:
It’s impossible to create a logo the whole world will love, the important part is that the client (and we don’t mean the whole company either) loves it. You should work with a select few within the business to create a logo based on company’s values and vision, see point 1.
Logo design should be a passionate process, but if you’re finding you need some more help and advice, take a minute to read our 7 tips to banish creative block blog!
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