In the studio this week, we’ve completed, not one, but two variations of a newspaper themed newsletter for our long-standing client, Aquila Nuclear Engineering.
We suggested the newsletter could do with a spruce up, to keep the design fresh and the audience engaged. A fun project to work on, the Glow team had an idea to create a parody newspaper design, featuring columns, headline articles and subtle newspaper-themed elements.
Being sent out to a corporate audience, a broadsheet design felt appropriate and dramatic enough to capture attention and encourage engagement from the user. Normally an 8-page document, the larger format meant it could be condensed into 4, all-be-it very large, pages. The newspaper included articles about the Aquila team, contract wins and innovation projects.
This was then printed onto newsprint, for an authentic feel, in the hope that the user will take a break and sit to fully engage with the newsletter.
Having created a broadsheet version, we also needed to provide a smaller, A4 version that was suitable for digital purposes. This meant the newsletter could be uploaded to Aquila’s website, sent out via email, shared on social media and read on-screen, without the need for excessive scrolling and zooming of the broadsheet version.
Rather than rescaling, it meant reworking the layout, order of articles and page numbers to fit within the smaller format. The Glow designers retained the same styling, but at a smaller size, so it would feel like the audience were reading a tabloid-sized newspaper instead.
Check out some other projects we’ve completed for Aquila Nuclear Engineering on our portfolio.
#CorporateDesign #NewsletterDesign #NewspaperDesign #PrintIsNotDead
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