So, why are infographics incredibly popular and effective?
An infographic delivers information clearly and quickly Infographics can turn complicated or dull text into a visually engaging piece. They can be used to break up large blocks of text and emphasise key statistics, so they stand out, even at a glance.
Infographics are attractive This point is self-explanatory, information can be paired with an icon, chart or even an illustration to visually explain topics to either support or in some cases, replace large paragraphs of text. This is a lot more pleasing on the eye and helps the audience to digest information. Not to mention, they can be styled to create a greater brand awareness.
Infographics have viral possibilities Due to their attractiveness and digestibility, infographics make ideal content to share on social media.Thus, having a much higher chance of reaching a wider audience and potentially even going viral over the same content in a standard text format.
An infographic demonstrates expert knowledge. Infographics require extensive research,as they often include many facts and statistics. This is an excellent way to present your knowledge and position you as an expert on the subject.
So, an infographic is an excellent tool to consider using. There are many platforms available to create your own, such asStatsilk.com and Visual.ly, as well as the standard features within Microsoft programmes. However, if you’d like something a little more polished with a real ‘WOW’ factor, we’d recommend using a design agency to create you a unique infographic that is personal to your brand.
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