Our brief consisted of designing a four-page document, which provided details of the event and outlined the different partnership opportunities on offer with Business South, in a clear and attractive manner. In addition to the use of bold imagery, the Glow designers have included a selection of vector graphics to create a simple infographic to make the key figures stand out.
Glow’s design team also designed – what we think, Business South agreed too – is a compelling and impactful exhibition stand. It focuses on the Central South brand and highlights the key benefits of the region as the UK Global Gateway.
The partner pack will not only be used for print, but also utilised as a digital PDF, to be sent via email to cover all bases and reach as wide an audience as possible.
Established in 1990, MIPIM is an international property event hosted in Cannes, France each March. It includes an exhibition area, networking events, conference sessions and learning and transaction through premium events over a period of 4 days. It is represented by 100 countries and over 26,000 participants.
Business South’s stand will be in the Palais 1, the largest and busiest part of MIPIM Cannes, and included will be presentations, a champagne drinks reception, an off- site lunch/brunch in Cannes and more.
UK destinations exhibiting in Palais 1 at MIPIM in 2021 include: Liverpool,
Sheffield, Leeds, Cardiff, Bristol Bath, Cheshire and Warrington.
Business South is an independent and influential organisation. It works as a platform to connect leading employers and to promote the South-Central region as an area that has so much to offer in terms of investment potential, innovation and growth.
As a Business South Champion, Glow has assisted the team for quite a few years, and we are privileged to be able to support its brand and initiatives and help boost the South-Central region. Take a look at previous projects we’ve worked on for Business South:
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