In the studio this week we have been finalising the creation of a new product animation for our client, Paramount Pools.
Paramount Pools approached Glow to create a simple, yet effective animation to explain its new product for swimming pools; the Kaiflex Poolside Deck Box. Paramount was finding it challenging to convey the benefits of the new product solely by using data sheets and PDFs. This then became especially difficult, during the current period, due to customers facing restrictions. A more engaging, visually appealing and accessible communication tool was required.
Glow’s brief was to create an animation which outlined the original user limitations and struggles without the product. We then had to demonstrate the simple installation process and to convey its strong user benefits.
We started the creative process by working with Paramount to produce a storyboard which outlined the step by step installation of the product. Along with this, our design team were supplied with product images and technical and commercial copy. This was then used to create the structure of the animation.
To produce the animation, we used After Effects, which is a digital, visual effects, motion graphics and compositing application developed by Adobe. We chose After Effects as it is a highly versatile tool, which enables us to create impactful effects, add music and produce stunning animations. Effectively, you can take any idea and make it move. And with the creation of animations, this then becomes a powerful complement to any marketing communication tool kit.
Commenting on the first sighting of the animation, Steve Martin, Managing Director for Paramount Pools, said ‘Just seen it….Brilliant! Much better than anticipated’.
We were so pleased to receive Steve’s praise as it has been a hugely rewarding and enjoyable project to work on. Next step, we’re in talks with Steve about installing a swimming pool at our MD’s house … or was that just in her imagination 😉.
Paramount Pool Products is a trade supplier to the swimming pool industry, supplying high-quality swimming pool equipment to professional pool installers and retail outlets throughout the UK including the Channel Islands, as well as Ireland.
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