It feels like summer but it’s not quite normal; there are real energising highs and tiring, anxiety fuelled dips, and that’s just us all in business. Think how your brand is feeling right now.
This period of uncertainty and forced change of pace is – although unsettling – also a perfect time for reflection and a chance to put in place measures to create a more resilient and better company. It brings innovation, agility and importantly, now more than ever, a chance to check that your brand reflects your company values.
This reflection starts firmly with a brand audit, and below we provide a simple checklist of what you need to review:
[Quick note, if you have brand guidelines make sure these are to hand before starting the brand audit]
A. Is your brand 100% spot on and represents your business exactly how you want it to?
B. Or does it need to improve?
If you answered B to this question, then outline all of the areas you feel require improvement. Work through this list, breaking each task down into chunks to make your actions clearer and less overwhelming.
Your company brand is your most trusted and strongest asset. Give it the love it deserves, take stock and get it match fit. Your future self will thank you for it.
And if you get stuck with any aspect of the brand audit, team Glow can help.
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